GUERRILLA MARKETING

5 Guerrilla Marketing Tips

Guerrilla Marketing is a term to describe an innovative mode of marketing that is cost effective and high impact. Guerrilla Marketing does not use conventional forms of marketing and often times, when it is well executed, the customer can be very much involved with the marketing of your brand. 5 simple tips for you to consider for a Guerrilla Marketing Campaign are:

5 simple tips for you to consider for a Guerrilla Marketing Campaign are:

1. T-shirt Marketing
Get a T-shirt made with your website's logo and URL on it. Offer the T-shirt as a prize in a competition. If the T-shirt looks decent the winner will wear it and act as a walking billboard for your company.

2. Release a free eBook.
Link back to your website throughout and encourage sharing. If the eBook is good it could go viral and drive traffic back to you.

3. Run a competition to win items you own and could do without.
Instead of auctioning CDs, furniture, art, video games etc. on eBay, why not use them to build your website?

4. Ask all of your previous clients at least three insightful questions.
You will benefit by using this information to improve your offer and after demonstrating empathy with previous clients, maybe a few will return.

5. Utilise online social media networks.
Integrate your website and information flow with the most popular social media websites. This will increase your visibility and increase the influence of your brand.

If you wish to discuss how to research and launch a Guerrilla Marketing campaign then email

 

ONLINE MARKETING:

INNOVATION

For innovative brands and new market entrants, viral or online marketing is a cost effective and highly sought after media platform for marketing, and this is for a very good reason.

Online marketing gives you detailed information on how your campaign is performing at any given time, allowing you to adjust and tweak your communication in real time.

Online marketing is also highly respected because the cost can be a fraction of other popular platforms like radio and television.

SEMINARS

The Right Business Network regularly hosts workshops and online seminars where we discuss tips for you to develop your brand awareness and communicate with your target audience more effectively.

We pride ourselves on our research skills, and understand how to reach diverse target groups and deliver satisfactory results that make sense.

For a free initial marketing consultation or to book a workshop please email